The Digital Campaign Report sets out the analysis, results, key observations and learnings of the digital activation of "COP25 - Time4Action" event across online platforms and Social Media.

 

The main goal of the digital promotion was to raise awareness of climate change issues covered during COP25 from Dec 2-13 2019 and to highlight the actions taken by Armenia for meeting country’s commitments under the UN Climate Change Convention and for mitigation of negative consequences of climate change as EaP country and the beneficiary of EU4Climate programme. The campaign aimed to broaden public awareness of Armenia’s progress made in addressing climate change impacts through close cooperation of Government authorities and state institutions, public and private sectors and international community, as well as to encourage mass media representatives to participate in a contest aimed at voicing about climate change issues and increasing the visibility of climate actions taken by Armenia.